As Director of UX, I led the responsive redesign of Discover’s Student Loans public website to improve the mobile and tablet application experience while preserving the high-performing desktop flow. The initiative modernized the loan application journey for mobile-first users and drove measurable engagement gains.

Business Case:

Discover aimed to improve the accessibility and completion rate of its student loan application by enabling responsive support for mobile and tablet users—without rebuilding or disrupting the core desktop experience.

Challenge:

Redesign for responsiveness across all device types while maintaining the integrity, compliance, and performance of the established desktop layout.

Solution:

I led a cross-functional team of 6 to:

- Re-architect the loan application experience using mobile-first UX patterns.

- Implement scalable UI components and responsive layouts.

- Adapt form design, navigation, and content for smaller screens.

- Preserve legal copy clarity and align with financial compliance standards.

Impact:

- Delivered fully responsive student loan application flow across devices.

- Preserved 100% of desktop layout and conversion metrics.

- Increased mobile application engagement by 24%.

- Reduced responsive dev cycles by 30% through modular, reusable design.